Don't overpay for an online business.

Paste any Flippa, Empire Flippers, or Acquire.com listing and get a straight answer in seconds: is the price fair, what are the red flags, and what to verify before you buy.

Free to start. Built for buyers, not brokers.

Buying a business is exciting. Overpaying isn't.

Listings are designed to sell. Big follower counts, "huge upside," inflated multiples, hidden inventory costs, accounts that can't even be transferred. First-time buyers can't tell a deal from a trap — and a single mistake costs tens of thousands.

How it works

An honest second opinion at the moment you're deciding.

STEP 1

Open a listing

On the listing page, click Analyze. We read what you see — no logins, no scraping.

STEP 2

Confirm the numbers

We pre-fill the key figures; you fix or complete them in two clicks.

STEP 3

Get a verdict

A fair-value range, an estimated price, red flags, and a due-diligence checklist.

Knows how each asset type really trades

A content site, an Amazon FBA brand, and a declining AI SaaS aren't valued the same way. We use the right multiple — and the right red flags — for each.

Content / affiliate sites E-commerce / DTC Amazon FBA SaaS & micro-SaaS YouTube channels Instagram / TikTok Amazon KDP Mobile apps & games

A straight answer, not hype

Example: a 2.2M-follower Instagram account asking €41,868.

Asset typeSocial media account (Instagram)
Market range€23,500 – €65,900
Estimated fair value€28,800 (~1.2× profit)
Asking price€41,868 (1.78×)
Red flagEngagement 0.23% (vs 2–5% healthy) → likely inactive/bought followers
VERDICT: Overpriced by ~45%. Followers are a vanity metric — the audience barely engages.

Simple pricing

Start free. Upgrade only if it's useful.

Free

$0

3 analyses / month

Pro

$19/mo

Unlimited analyses + PDF export

One avoided mistake pays for years of Pro.

Get early access

We're onboarding the first buyers now. Leave your email and tell us what you're hunting for — early users get free analyses while we build.

No spam. Just early access and the occasional listing teardown.

FAQ

How do you read the listing?

The extension runs in your own browser, on the page you're already viewing. It reads what's on screen in your logged-in session — it never logs in for you, stores your credentials, or scrapes anything server-side.

Is this financial or investment advice?

No. It's a decision-support tool that gives you an indicative valuation and a due-diligence checklist. It is not a formal valuation or personalized investment advice.

Which platforms are supported?

Flippa first, then Empire Flippers and Acquire.com. You can also paste a listing manually.

Are the multiples up to date?

Yes. They're calibrated on 2025–2026 marketplace data (Flippa, Empire Flippers, FE International) and reviewed every quarter — last reviewed Q2 2026 — because multiples move with the market.

Deal Barometer provides indicative, decision-support analysis only. It is not a formal valuation, brokerage service, or personalized investment advice. Always do your own due diligence.